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Project Overview
Design a user experience to help adults in entrepreneurship.

Program Duration: 1 Month
Role: Lead UX designer, Ux Reseacher
My Contributions
  • Researching
  • Ideating
  • Prototyping
  • Testing

Research

We conducted research in the field. Created user personas, problem statements, and user journeys. We assumed our market would be narrow but it ended up being broad in age range and demographics.

Competitive Audit:

We completed a thorough competitive analysis and documented key findings that would benefit the project.

Ideate

We began with a paper wire-frame and moved into low-fidelity prototypes.

Testing

We went with a unmoderated usability study to folks in the USA. There were 5 participants that took 10min to complete in length.

High-Fidelity Prototype

Here you can see the final design with the iterations...